4 Reasons Why Pro-Infirmis' Campaign Is Problematic

4 Reasons Why Pro-Infirmis' Campaign Is Problematic

Filed under: 
Lookbooks

Recently, Swiss disability advocacy organization Pro Infirmis created a campaign to help raise awareness on International Day of Persons with Disabilities. The organization picked five people to participate in the campaign.

1. Athlete Urs Kolly, who lost part of his right leg.

2. Miss Handicap 2010’s Jasmine Rechsteiner, who has kyphoscoliosis (deformation of the spine).

3. Actor Erwin Alijukić, who has brittle bone disease.

4. Radio host and film critic, Alex Oberholzer, who has polio.

5. Blogger Nadja Schmid, who has ongenital spinal muscular atrophy

In short, the video titled “Because who is perfect?”, showed a designer taking measurements of the five candidates and making mannequins that mirrored their bodies. The custom mannequins were dressed and displayed on the store front of Zurich’s main street, Bahnhofstrasse, which is known as the world’s most expensive retail strip. Then, the video filmed the surprised reactions of people passing by.

Heartwarming quotes like: “It is special to see yourself like this. When you usually can’t look at yourself in the mirror”, reminds me of Dove’s viral real beauty sketch campaign on self esteem. It’s also riding on the plus size and colour mannequin trend that’s been going around lately as well. It is a beautiful video and does the job of bringing awareness and representing a demographic that’s often excluded. However, as much as I do believe the good intentions behind this, I’ve noticed a few things that can be problematic.

1. The "Special Occasion" Mannequin

candidates

As far as representing a group of people, this shouldn't be a one time thing. They shouldn't be seen as the "special ocassion" mannequins that gets pulled out just for International Day of Persons with Disabilities. These people live like this their whole lives, which leads me to my second point...

2. It Doesn't Stop at Changing the Mannequin

Mannequins are seen as representations of ourselves when we shop, hence that's why they're there. But, how many times have you tried on something just to realize they don't fit you like how they fit on the mannequin? What I'm saying is, this is more than a representation issue.

3. Isolating A Demographic

candidate

Personally, I would've liked to see a mix of custom mannequins and the original mannequins together, all dressed up in the store front. I find it unneccesary to segregate the two because we do all exist together. What we want to do is integrate people with disabilities into our society, not isolate them.

4. Not-So-Hidden Advertisements

modissa

The glossy store sign Modissa was shot so many times, the campaign could've passed as a commercial which was what I literally thought before I read about the organization. Plus, this video suspiciously went viral during holiday shopping season...

 

Share this article

Comments

Content Stream

Robert Robert is back. More than a year after the release of his EP Welcome To Finetown , Robert Robert is back with How To Save Water , his new five tracks EP that elevates his musicality in ways we were not expecting. This EP also showcases, for the first time, Robert Robert 's vocals on his very...
Toronto-based vocalist/producer Sylo Nozra has released his long-awaited album Mud Mask . We've had Sylo Nozra on our radar for quite some time now, so having him drop this project on us was definitely highly anticipated (to say the least) - Mud Mask provides eight vibrant singles with smo oth...
FIELD of PONIES is back with new drop at the Phi Boutique. The brains behind the project Julie Bérubé shot the pieces on local babe Rosewhatever last summer, and we can't get enough. FIELD of PONIES is an independent London based label, which embodies a post-apocalyptic take on fashion. The brand...
Our Vancouver favourite duo SO LOKI are back. After dropping their Planet Bando project back in May, they noticed that people were leaning towards the single "Elephant Man" and so they decided to shoot a music video for it. They hit up their in-house creative director Skimchi & Jevan and put...
Parisian producer Clément Bazin has been in touch with the Montreal scene for quite some time now, and now more than ever. He just recently dropped the music video for his single "Ride" featuring Montreal singer Lia . The video is 100% Montreal’s made. It was shot in Montreal’s Hilton Hotel by Made...
Devon Welsh , who used to be frontman for the Canadian band Magical Cloudz has gone solo. He's just released his album Dream Songs which you can cop on all official platforms. He will be playing at POP Montreal on September 26th, presenting his solo project accompanied by footage shot by...
Hailing from Lévis, Les Louanges (whose real name is Vincent Roberge) is a multi-instrumentalist and multi-talented individual who is embarking on a new path by exploring more chillwave, R&B and hip-hop sounds. A couple days before the release of his debut album, Les Louanges splinters himself...
A few months ago, Kris the $pirit released Spirit Mode Vol.1 , a strong album with introspective lyrics. This debut album marked the beginning of an exciting solo journey for the young rapper who built a name for himself over the past 5 years with beloved hip-hop duo The Posterz ​. He presents...
Put GrandBuda on just about any beat and you can expect the Montreal rapper to bring a sizzling high-energy output. We've followed his progress since his very beginnings and can't say that we aren't proud and excited to premiere his latest release. Less than two weeks ago, Grandbuda dropped his...
Feast your eyes (and ears) on this one. Museum of Symmetry is the explosive feel-good alter-universe of cartoonist and animator Paloma Dawkins —a room-scale VR experience with 2D animation in a 3D playground as never been seen before. This young illustrator, who graduated from the prestigious NFB...
Our fave newcomer IDKCHARLIE has already released another tune to follow up his previous single. The multi-faceted artists utilizes different styles and perfectly concocts them into one melting pot of pure crystal based shit. His latest single is titled "Lost & Found" and here's what he's gotta...
R&B Singer/Songwriter Yoko Gold (Moses Peterson) was born in Downtown Toronto and uprooted to Miami with his family shortly after. At a young age. Yoko has matured into an artist that knows no boundaries. His distinct breed of artistry won’t allow him to be placed in any one genre. Although he...