4 Reasons Why Pro-Infirmis' Campaign Is Problematic

4 Reasons Why Pro-Infirmis' Campaign Is Problematic

Filed under: 
Lookbooks

Recently, Swiss disability advocacy organization Pro Infirmis created a campaign to help raise awareness on International Day of Persons with Disabilities. The organization picked five people to participate in the campaign.

1. Athlete Urs Kolly, who lost part of his right leg.

2. Miss Handicap 2010’s Jasmine Rechsteiner, who has kyphoscoliosis (deformation of the spine).

3. Actor Erwin Alijukić, who has brittle bone disease.

4. Radio host and film critic, Alex Oberholzer, who has polio.

5. Blogger Nadja Schmid, who has ongenital spinal muscular atrophy

In short, the video titled “Because who is perfect?”, showed a designer taking measurements of the five candidates and making mannequins that mirrored their bodies. The custom mannequins were dressed and displayed on the store front of Zurich’s main street, Bahnhofstrasse, which is known as the world’s most expensive retail strip. Then, the video filmed the surprised reactions of people passing by.

Heartwarming quotes like: “It is special to see yourself like this. When you usually can’t look at yourself in the mirror”, reminds me of Dove’s viral real beauty sketch campaign on self esteem. It’s also riding on the plus size and colour mannequin trend that’s been going around lately as well. It is a beautiful video and does the job of bringing awareness and representing a demographic that’s often excluded. However, as much as I do believe the good intentions behind this, I’ve noticed a few things that can be problematic.

1. The "Special Occasion" Mannequin

candidates

As far as representing a group of people, this shouldn't be a one time thing. They shouldn't be seen as the "special ocassion" mannequins that gets pulled out just for International Day of Persons with Disabilities. These people live like this their whole lives, which leads me to my second point...

2. It Doesn't Stop at Changing the Mannequin

Mannequins are seen as representations of ourselves when we shop, hence that's why they're there. But, how many times have you tried on something just to realize they don't fit you like how they fit on the mannequin? What I'm saying is, this is more than a representation issue.

3. Isolating A Demographic

candidate

Personally, I would've liked to see a mix of custom mannequins and the original mannequins together, all dressed up in the store front. I find it unneccesary to segregate the two because we do all exist together. What we want to do is integrate people with disabilities into our society, not isolate them.

4. Not-So-Hidden Advertisements

modissa

The glossy store sign Modissa was shot so many times, the campaign could've passed as a commercial which was what I literally thought before I read about the organization. Plus, this video suspiciously went viral during holiday shopping season...

 

Share this article

Comments

Content Stream

Liza has been on our radar ever since she dropped her first single "Chillin" last year. The Toronto hidden gem is back with a 4-track EP and we can't get enough. February 29 is the day that she dropped her first single online, which is also the title of her latest release. An amalgalm of r&b...
EVERY SUNDAY. We feature the best underground tracks & remixes, and most of them are up for free download. We prioritize Canadian producers and acts but it is not exclusive. Every Sunday, we'll round-up all of our favourite remixes and tracks we've received through submissions and lay them out...
Young spitter REX is an up and comer straight out of Queens, New York. Upon first listen, you can indistinguishably hear the dark dualism within this artist. His alter egos often chimes in with bleak, grimy, and at times aggressive raps. In this hood anthem entitled “Let it Loose” , Rex and the...
Melbourne has got us swayin' - Oscar Key Sung shares his newest single titled "Shallow," a pure blend of meticulous amateur pop with R&B influences. This is a first look at new material the multi-talented artist has been working on in transition between Australia and Los Angeles. Oscar Key Sung...
If you live in Montreal, you've probably watched at least one music video from La Maison Bald Man . Xavier Cantin-Lemieux is a young visionary from Montreal who is best known today as a music video director for many young emerging talents. We've covered many of his videos on the site for acts such...
Yes, it's in Franglais. Final State is a band from Quebec city who've been around for about 2 years now. We've had an eye out for them for some time now, so we're extremely excited to share their new single and video for "WAYN?" - "WAYN?" (read: Where are you now? ) is a cut off Final State 's...
Connecticut-based solo artist Jay Pray learned how to make music growing up in rural Connecticut, both by playing and by recording in his own makeshift home studio. Jay Pray recently released a music video (or short film) for his single “Smile” which immediately struck an emotional chord with us...
She's proving herself to be the next diamond out of the 6. Toronto based artist Faiza emerged on the music scene back in 2014, with the release of her debut self titled EP. As soon as we heard about her latest single and video, we couldn't wait to share it with all of you. Her new single "Body Babe...
As soon as we layed our ears on this one we were hooked. Magic Bronson 's latest single "Nervous" is an amalgalm of good vibes, feelings and evokes emotions that are indescribable. Comprised of producers Michael Nicastro and Matthew Lieberman , they say that they will never write the same song...
Spirit Twin is a Brooklyn-based electronic duo, formed by Allen and Anna in 2015. There use of high hats, dreamy guitar riffs and layered ethereal vocals synthesize to create their own musical style and vibe. The music video for their song "Ferris Wheel" was directed by Audrey Bagley of Sealoch...
New York was a shitshow last weekend after 14 inches of snow was dumped onto the street in a matter of hours. Slightly unprepared, we made whatever warm(ish) looks we could, and were forced to repeat some outfits - probably a faux-pas at fashion week, but I mean how good is this camo MARKANTOINE...
The latest edition of La Poutine Week garnered quite the success following the previous years. This celebration happens around the same time every year, where restaurants in Montreal take the time to reimagine the way they’d like to introduce (or reintroduce) the classic Poutine in their own way...