IX Daily

4 Reasons Why Pro-Infirmis' Campaign Is Problematic

4 Reasons Why Pro-Infirmis' Campaign Is Problematic

Recently, Swiss disability advocacy organization Pro Infirmis created a campaign to help raise awareness on International Day of Persons with Disabilities. The organization picked five people to participate in the campaign.

1. Athlete Urs Kolly, who lost part of his right leg.

2. Miss Handicap 2010’s Jasmine Rechsteiner, who has kyphoscoliosis (deformation of the spine).

3. Actor Erwin Alijukić, who has brittle bone disease.

4. Radio host and film critic, Alex Oberholzer, who has polio.

5. Blogger Nadja Schmid, who has ongenital spinal muscular atrophy

In short, the video titled “Because who is perfect?”, showed a designer taking measurements of the five candidates and making mannequins that mirrored their bodies. The custom mannequins were dressed and displayed on the store front of Zurich’s main street, Bahnhofstrasse, which is known as the world’s most expensive retail strip. Then, the video filmed the surprised reactions of people passing by.

Heartwarming quotes like: “It is special to see yourself like this. When you usually can’t look at yourself in the mirror”, reminds me of Dove’s viral real beauty sketch campaign on self esteem. It’s also riding on the plus size and colour mannequin trend that’s been going around lately as well. It is a beautiful video and does the job of bringing awareness and representing a demographic that’s often excluded. However, as much as I do believe the good intentions behind this, I’ve noticed a few things that can be problematic.

1. The "Special Occasion" Mannequin

candidates

As far as representing a group of people, this shouldn't be a one time thing. They shouldn't be seen as the "special ocassion" mannequins that gets pulled out just for International Day of Persons with Disabilities. These people live like this their whole lives, which leads me to my second point...

2. It Doesn't Stop at Changing the Mannequin

Mannequins are seen as representations of ourselves when we shop, hence that's why they're there. But, how many times have you tried on something just to realize they don't fit you like how they fit on the mannequin? What I'm saying is, this is more than a representation issue.

3. Isolating A Demographic

candidate

Personally, I would've liked to see a mix of custom mannequins and the original mannequins together, all dressed up in the store front. I find it unneccesary to segregate the two because we do all exist together. What we want to do is integrate people with disabilities into our society, not isolate them.

4. Not-So-Hidden Advertisements

modissa

The glossy store sign Modissa was shot so many times, the campaign could've passed as a commercial which was what I literally thought before I read about the organization. Plus, this video suspiciously went viral during holiday shopping season...

 

Comments

Content Stream

The Buzz

  • Toronto's Riber Tiber is known to make beautifully sounding music. The latest music video release is for the single "No Talk" off his When The Time Is Right EP which you can watch above and stream below.  The music video was shot in black and white and features beautiful shots that align and match the song perfectly with all its texture and patterns that will remain with you for a while. Fun fact is that Drake actually sampled this song for his own "No Tellin" which is featured off his If You'...
  • Canadian music heartthrob DCF has put out a new track titled "Put Your Name On It" which was produced by Nathaniel Motte from 3OH!3 and finessed by Derek Hoffman at Fox Sounds. If you aren't familiar with Toronto's DCF, you should scroll through our iMessage interview with him and watch his short-doc style video below.  The Canadian artist's new track (which was premiered by MTV Canada) reminds us of a good old modern love song: catchy as heck, and progressive enough that it ends up showcasing...
  • Lana Del Rey releases yet another video masterpiece for her latest track "Freak". Staying true to her image, this video explores real-life happenings of the 60s and 70s (in color this time) and extends the video to a 10 minute piece that will leave you hypnotized all the way through. The video explores the Jonestown cult with references to Charles Manson, based in Guyana. The Jonestown cult story made worldwide headlines in 1978 when 900 people were found dead from a mass suicide. The gruesome...

Drop Your Skirt

  • We're always on the cusp of wanting to know what local Montreal designer Pedram Karimi has got up his sleeves. His avant-garde image brands him as a designer who likes to make garments that could stand-alone as art-pieces, and he definitely knows how to pick the right models to showcase his looks. His Spring/Summer 2016 campaign is in, and we are getting great vibes from it. Featuring long necks and perfect bowl-cuts on adrogynous models, filtered by a blue-silver tone, which ties in the old...
  • Whether or not this following assumption plays into this whole 'dumb-ass stereotypes about what makes a woman a lesbian' is irrelevant. I mean, stating that a woman with nails isn't a lesbian is just well, ridiculous, but having killer acrylic claws pounded finger deep inside of you... that's  no joke. A woman's nails aren't only helpful cues when eliminating hopefuls at a bar, but they also give you an unexpected look at one's personality. Here is my take on Jenna Marble's 'What a girl's nails...
  • Alexander Wang is known to be popular amongst celebs and well-known personalities. He's done it before, but this year he's taking it to the ultimate next level by starting his own #WANGSQUAD. His Spring/Summer 2016 campaign will surround this notion and will feature tons of familiar people. Alexander Wang started teasing us on his new instagram account dedicated to this by showcasing polaroids of the first few names he's willing to let the world know about.  The account is so far features...

The Grind

  • Are you a 22 year old female with B cup boobs and a double D ass? Well, I am.  I often wonder if my ass makes up for the lack there of my chest and recently caught myself drifting into the thought patterns of the male brain. Because I am under-privileged up top and over-privileged down below, I constantly have the thought of men being dissapointed because boobs are... well... they're boobs. They're bouncy, sexy, totally awesome to play with and make women stand out amongst the human species....
  • A petition has surfaced on the interwebs directed towards the Société Des Transports de Montreal to abolish the date limit for student pricing on their Opus card subscriptions (which is used for public transportation via subway or bus) - The real question is: why has no one thought about this before 2016? The petition, which was put together by Sophie Lamontagne, has gotten more than 10,000 signatures already and various amounts of comments as to why it is a viable point to make.  We ask the ...
  • It isn't often that we hear talking about Pamela Anderson other than her PETA movements and vegan diets. It is definitely refreshing to watch our beloved Canadian star in this sci-fi short film titled Connected that explores standard issues such as aging and self-perception in a technologically optimized world. The short-film was premiered to a packed audience in collaboration with Motherboard, and was produced by Cadence Films. Luke Gilford is the one behind the vision of the short-film. He's...
More articles

Connect With Us